The complete GhostTruth web edition
How to Market
Your Grief Blog
A darkly comic novel about grief, memory, faith, technology, and the terrible things a person may do when sorrow becomes content.
Mike Sauve · GhostTruth · 2024

Read the novel free, chapter by chapter
A comedy of distance. A tragedy of loss.
Every hard-luck wolf of the night.
This series of advice blogs advising a “you” that is clearly the blogger himself is a comedy of every distance not neared and the tragedy of the loved other lost to all the hard-luck wolves of the night.
Navigating Philip K. Dickian “sustains” of false realities and a global pandemic involving the “philoviral miasma of a past reconciled” (written nearly a year prior to COVID-19), the blogger-narrator depicts the grief of sinister hobbies—e.g., “inveigling”; e.g., “deceit”—the grief of the non-historical nature of time; the grief of coins accidentally eaten while on Ambien, the coins presumed to be mints; and the grief of Time and Narrative: “Remarkable that it is language usage that provisionally provides the resistance to the thesis of non-being.”
David is a dilettante who philanders and huffs solvents while pantomiming authority over questions of sempiternality and fears of an artificial super intelligence dooming the whole human scheme in the eternal prolongation of an “eye-icycling to come.” Unburdened by anything resembling epistemic humility—who provides this thesis of non-being anyway, the nontologists?—or methodological rigour, David defers to scientific and philosophical papers alongside recent headlines salacious as Obese American passenger forces Taiwanese flight attendant to wipe his butt on plane.
He quotes everyone from Blaze Foley to Baudrillard, from Arthur C. Clarke to Trailer Park Boys creator Mike Clattenburg, all to add dimension to David’s sole preoccupation: the lost lone love of his sister Catherine. In a catalogue novel dense with ideas and allusions, use of the imperative and counterfactual tenses grants an economy of language that makes many sentences “hilarious and wrenchingly poignant,” as Publishers Weekly referred to the author’s previous work.
“Like a Philip K. Dick plot as channeled by a delirious Hunter S. Thompson.”
Publishers Weekly
About the book
A grief blog with the comments section left on.
Told as a sequence of increasingly unhinged advice posts, How to Market Your Grief Blog follows David through lost love, family catastrophe, metaphysical schemes, infernal bargains, and the logic of online self-exposure.
This web edition preserves the complete GhostTruth text and its original visual archive while making every section readable, searchable, and shareable on its own.

Opening lines
“If as time passes memories delude us with their transience and telescopy, be pleased that the only change in Catherine is a faint grace added to the fundament of her beauty.”
— “Ten Tips for Getting Back in the New York Groove”
Read the book
All 80 sections.
The complete June 30, 2024 GhostTruth edition
- 01Ten Tips for Getting Back in the New York Groove↗
- 02Some Tips Towards the Monetization of a Grief Blog↗
- 03Ten Tips for Autostereogrammatic Epiphany↗
- 04Style Tips for the Stricken Blogger: Writing Killer Dialog↗
- 05Ten Tips for Spreading Yuletide Cheer↗
- 06Ten Tips For Getting Yourself Killed↗
- 07Tips on Avoiding Hell [Or: (If Having Failed To,) How to Experience Hell to the Fullest]↗
- 08Ten Tips for Reversing the Flow of Time↗
- 09Ten Tips for the Coerced and Unenthusiastic Father↗
- 10Ten Tips for A Grief Prevented↗
- 11Ten Tips for Loving a Newborn Boy↗
- 12How to Plan a Christening↗
- 13How Not to Trade on Bunz↗
- 14Ten Tips for Welcoming a House Guest↗
- 15Ten Foolproof Tips for A Fun Double Date↗
- 16Ten Tips for Planning a Human Sacrifice↗
- 17Ten Tips for Losing Your Wife and Child Pt. 1↗
- 18Ten Tips For Losing Your Wife and Child Pt. 2↗
- 19Ten Tips for Post-Facto Grieving the Death of Stacey Keats↗
- 20High-Stakes Investigative Immersion Journalism Tips for Self-Reflexive Bloggers↗
- 21Ten Tips for Experiencing Earthly Delights↗
- 22Ten Tips for Being a Terrific House Guest↗
- 23Dominate Your Psychotherapist From Visit #1 Using This One Weird Trick↗
- 24Ten Tips for Appeasing an Aggrieved Lover↗
- 25How to Take a Trip Down Memory Lane (That ‘Doesn’t Involve Your Sister For Once!’)↗
- 26These Ten Makeover Tips are Satanic AF↗
- 27Expensive Singing Instructors HATE THIS WOMAN↗
- 28How to Make Fast Friends in the Sault Sainte Marie Satanic Scene↗
- 29Ten Surveillance Tips for the Amateur Revenge-Killer↗
- 30Ten Hella Genuine Ways to Correspond with Estranged Loved Ones↗
- 31Surveillance Techniques for Novices↗
- 32How to Visit Rob Dagg↗
- 33Ten Tips for Asphyxiating Thine Enemy Unto Death↗
- 34Talent Agencies Hate These Ten Weird Tricks↗
- 35Ten Sites to See in Los Angeles, California↗
- 36Ten More Tips For Getting Yourself Killed↗
- 37How to Plan a Family Reunion↗
- 38Ten Tips for Critiquing a Dead Medium↗
- 39How to Backfoot A Deconstructionist While Reterritorializing God’s Name and Tabernacle↗
- 40Ten Sights You Won’t Soon Unsee on Skid Row↗
- 41How to Become a Television Star Yourself↗
- 42How to Get Your Big Break in Hollywood↗
- 43How to Maintain Dental Hygiene↗
- 44How to Administer the Voight-Kampff Test↗
- 45Your Oral Cavity Will Thank You For Reading These Ten Healthy Tips↗
- 46How to Reap the Rewards of Cultural Phenomenality↗
- 47How to Rekindle a Celebrity Romance↗
- 48Avoid These Common Pitfalls During Riots of Adulation↗
- 49How to Smoke Crack (With Apologies to William T. Vollmann)↗
- 50Ten Tips for Spreading the Sempiternal News↗
- 51Ten Tips for Selling the World↗
- 52Ten Weird Things We Learned From Klaas J. Kraay↗
- 53How to Live Deliciously↗
- 54Ten Tips for the Denial of Death↗
- 55How to Win Over New Neighbours↗
- 56All the NOPE for these Real-Life Medical Thriller Moments↗
- 57Ten Tips for Visiting Lovely Sudbury, Ontario↗
- 58‘Just Keep on Pushing Her Love Over the Borderline’ with these Ten Tips↗
- 59Ten Tips for Living Petulantly↗
- 60How to Kill Once More↗
- 61Ten Tips for Surviving, Heck, Maybe Even Thriving Within the Grey Walls of The Serpent River Pen↗
- 62How to Do Good Works↗
- 63Ten Tips for Going on a Picnic↗
- 64How to Be a Strange Loop↗
- 65Why Do All The Big Pharmaceutical Companies Hate Ernst ‘Ernie’ Kraay?↗
- 66How to Kick About the Embers of a Dead Marriage↗
- 67How to Feign Mindfulness↗
- 68How to Have Your Wernicke’s Area Robotically Impinged Upon↗
- 69Ten Ways to Help Dave?↗
- 70One Reader Survey↗
- 71Ten Tips for Citing All David’s Sources For Him↗
- 72Bibliography↗
- 73How to Save Money for an Expensive Surgery↗
- 74How to Smear Blood on the Tracks↗
- 75Ten Tips for Life at the Monastery↗
- 76How to Perform a Knee Play↗
- 77Ten Tips for Transcending Space and Time↗
- 78Ten Tips for Reversing the Flow of Time (For Real This Time)↗
- 79Ten Tips for Post-Coma Living↗
- 80Ten Tips for Getting Back in the New York Groove↗
