The complete GhostTruth web edition

How to Market
Your Grief Blog

A darkly comic novel about grief, memory, faith, technology, and the terrible things a person may do when sorrow becomes content.

Mike Sauve · GhostTruth · 2024

How to Market Your Grief Blog by Mike Sauve, GhostTruth edition

Read the novel free, chapter by chapter

A comedy of distance. A tragedy of loss.

Every hard-luck wolf of the night.

This series of advice blogs advising a “you” that is clearly the blogger himself is a comedy of every distance not neared and the tragedy of the loved other lost to all the hard-luck wolves of the night.

Navigating Philip K. Dickian “sustains” of false realities and a global pandemic involving the “philoviral miasma of a past reconciled” (written nearly a year prior to COVID-19), the blogger-narrator depicts the grief of sinister hobbies—e.g., “inveigling”; e.g., “deceit”—the grief of the non-historical nature of time; the grief of coins accidentally eaten while on Ambien, the coins presumed to be mints; and the grief of Time and Narrative: “Remarkable that it is language usage that provisionally provides the resistance to the thesis of non-being.”

David is a dilettante who philanders and huffs solvents while pantomiming authority over questions of sempiternality and fears of an artificial super intelligence dooming the whole human scheme in the eternal prolongation of an “eye-icycling to come.” Unburdened by anything resembling epistemic humility—who provides this thesis of non-being anyway, the nontologists?—or methodological rigour, David defers to scientific and philosophical papers alongside recent headlines salacious as Obese American passenger forces Taiwanese flight attendant to wipe his butt on plane.

He quotes everyone from Blaze Foley to Baudrillard, from Arthur C. Clarke to Trailer Park Boys creator Mike Clattenburg, all to add dimension to David’s sole preoccupation: the lost lone love of his sister Catherine. In a catalogue novel dense with ideas and allusions, use of the imperative and counterfactual tenses grants an economy of language that makes many sentences “hilarious and wrenchingly poignant,” as Publishers Weekly referred to the author’s previous work.

“Like a Philip K. Dick plot as channeled by a delirious Hunter S. Thompson.”

Publishers Weekly

About the book

A grief blog with the comments section left on.

Told as a sequence of increasingly unhinged advice posts, How to Market Your Grief Blog follows David through lost love, family catastrophe, metaphysical schemes, infernal bargains, and the logic of online self-exposure.

This web edition preserves the complete GhostTruth text and its original visual archive while making every section readable, searchable, and shareable on its own.

Black-and-white illustration from the GhostTruth edition
From the GhostTruth illustrated edition

Opening lines

“If as time passes memories delude us with their transience and telescopy, be pleased that the only change in Catherine is a faint grace added to the fundament of her beauty.”

— “Ten Tips for Getting Back in the New York Groove”

Read the book

All 80 sections.

The complete June 30, 2024 GhostTruth edition

Portrait of author Mike Sauve

The author

Mike Sauve

Mike Sauve has written for The National Post, Variety and McSweeney’s. This is his fifth novel with Montag Press. Other books include The Many Fentanyl Addicted Wraiths of Sault Ste. Marie from Tailwinds Press, and the nonfiction, Who Authored the John Titor Legend?